Innovation Marketing

Innovation management and marketing are one of the most important instruments in the realization of innovations. Without a well thought-out marketing strategy, even the best idea is bound to fail in the market.

Successful innovation marketing, however, is not only dependent on the amount of money spend for marketing. It is at least equally important to hit the right time and the right trend for an innovation, to be persistent and thorough in the execution of an innovative idea, to deliver and communicate an attractive and appealing story or concept and to be professional in every aspect of the realization of one’s innovation.

The Innovation Institute has many years of experience in this field and we are experts for successful innovation marketing. The Innovation Institute will support you in the selection of your sales and communication channels for a direct customer approach, and will help you design the best pricing policy and market strategy. We help you develop a marketing strategy for your innovation that will lead to success.

Convergence of fixed net & mobile net

More competitiveness through convergent telecommunication solutions - do the offers meet customer expectations? A representative empirical survey for the German economy on behalf of Vodafone.

Convergence solutions increase the competitiveness of companies. The partly still low level of information about these solutions on the one hand and the large information deficit about costs of conventional solutions on the other hand still represent a hurdle for a faster spread in the German economy.

To read this publication click here.